1. Introduction

This Privacy Policy describes how

(“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from

(the “Site”).

2. Information We Collect

We collect several types of information from and about users of our Site, including:

• Personal Information: Information you provide to us directly, such as your name, email address, phone number, and any details you include when booking an appointment, filling out a contact form, or signing up for our email list.

• Payment Information: If you make a purchase or place a deposit, we collect payment details, which are securely processed by our third-party payment processors.

• Usage and Technical Data (Automatically Collected): When you navigate through the Site, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our Site (e.g., pages viewed, time spent). This is primarily collected via cookies and tracking technologies.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To Provide Services: To fulfill appointments, process transactions, and respond to your inquiries.

• To Improve Our Site: To analyze trends, track user activities, and enhance the content and functionality of our Site.

• For Marketing and Communications: To send you newsletters, promotions, and updates about our artists, studio, or products, where you have consented to receive them.

• For Targeted Advertising: To measure the effectiveness of our advertising campaigns and to deliver relevant advertisements to you on third-party platforms.

4. Sharing Your Personal Information with Advertisers

We share specific categories of data with third-party advertising partners to help us market our services and products to current and potential clients in the tattoo community.

• Google (e.g., Google Ads, Google Analytics): We share data like IP addresses, Site activity, and cookie identifiers with Google to:

  • Analyze Site traffic and user behavior.

  • Serve targeted advertisements based on your prior visits to our Site (retargeting).

  • Measure the effectiveness of our Google advertising campaigns.

• Meta (Facebook, Instagram): We use tools like the Meta Pixel to share data regarding your actions on our Site (e.g., page views, button clicks) to:

  • Create custom audiences for advertising campaigns.

  • Measure the success of our ads shown on Meta platforms.

  • Deliver relevant ads to you on Facebook and Instagram.

By using our Site, you acknowledge and agree that your information may be used by these third-party advertisers, subject to their respective privacy policies.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like pixels) to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: The right to request copies of your personal data.

• Correction: The right to request that we correct any information you believe is inaccurate or incomplete.

• Erasure: The right to request that we erase your personal data, under certain conditions.

• Marketing Opt-Out: You can unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in the email. You can also adjust your preferences for personalized advertising directly through Google and Meta settings.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of the policy.